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Event Details
Was passiert eigentlich in der Kommunikationsabteilung eines Unternehmens, wenn aus dem Social Web der Sturm der Entrüstung wie beispielsweise in den Fällen von Vodafone, Jako oder Jack Wolfskin hereinbricht? Wie verhalten sich Kommunikatoren in solchen Krisensituationen am sinnvollsten? Welche Handlungsoptionen stehen für ein solches Szenario zur Verfügung?
Weber Shandwick möchte diese und weitere Fragen in Form eines Krisenworkshops im Rahmen der Social Media Week Berlin mit den Teilnehmern erarbeiten. In kleinen Teams sitzen die Teilnehmer in einem simulierten „War Room“ eines großen Unternehmens. Jedes Team bekommt ein anderes Briefing. Unterschiedliche Krisenereignisse strukturieren den Ablauf des Workshops. Und am Ende stellen die Teams jeweils ihre Vorgehensweise und die erarbeiteten Lösungsmodelle vor.
About
Social Media Week is an annual conference that
takes place simultaneously in multiple cities around the world. The aim
is to identify and advance uses of social media in the corporate,
public and non-profit sectors.
The
second annual conference will take place between February 1st - 5th,
2010 simultaneously in New York City, Berlin, London, San Francisco,
Toronto and São Paulo. The
five day conference will explore the profound impact that social media
has on culture, business communications and society at large.
The
week-long, international Social Media Week conference is designed as a
series of localized events, which city partners are responsible for
organizing. Over the course of the week and in each city, programs
will span a variety of formats, ranging from talks, presentations and
panel discussions, to interactive workshops, seminars, networking
events and drinks receptions.
Attendee List
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Where
Sankt Oberholz
Rosenthaler Straße 72a
10119 Berlin
Germany
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Hosted By
Social Media Week - Berlin
